Integration of the strategy components in achieving Broadway cafs goal Essay

Integration of the strategy components in achieving Broadway cafs goal - Essay Example This means that if the venture has a negative value of the returns or profitability, it is too risky or not profitable, and, the company should reconsider investing in the venture. Broadway Cafe has a rich history in the restaurant business. With modern technological development, the Business has to acquire a niche with the intent of competitively edging out its competitors in the business. IT strategies coupled with appropriate ethic codes would not only protect the older customer base but also introduce the new generation of internet accessible customers. The system also factors in the need to show employers that are not only IT compliant but also customer and environmental friendly. â€Å"Integration of the strategy components in achieving Broadway cafes goal† The Combined use of e-Business, employee ethics together with consumer confidence will provide synergy required in the management and daily operation of the Broadway cafe. This synergy provides a simplified and summar ized vision of the business. With the ventures primary customer base being the MSU students, (an IT compliant public) an e-Business would be more attractive to them. Broadway Cafe expects to acquire a facebook and twitter account as well as other social media sites to seek membership from this population as a way of expanding its customer base. This membership would raise home deliveries, online booking, gift vouchers, and other niceties to pull them. With the additional setting up of a website, it would be simple to reach more customers through advertisements. A broadband service would also be available to ensure that customers comprise time to enjoy their meals plus a moment to surf the Internet. This strategy aims at attracting and retaining clientele that are time conscious, Internet responsive, and also the holidaymakers who prefer their orders delivered to their localities (Amor 207). Eco-friendly clients would also have the opportunity to meet e-tickets and receipts while the business would cut down the costs of purchasing pare receipts. The development of updated customer friendly employee ethics would be manifest. This will ensure that the employees have not only real working conditions but also customer ethics that can attract and retain customers. Most of the other competitors fail to initiate established employee ethics and this situational strategy hopes to capitalize on this tool as a sense of outplaying the other competitors in the business. Furthermore, customer security would equally become crucial. Customers are currently conscious about their safety especially within populated areas such as eateries and other social places. This is as the result of terrorist threats, cyber crimes, and social safety concerns. Broadway cafe hopes to initiate work ethics codes, consumer welfare and employee protection. With the introduction of the Biometric system, customers would be required to provide individual information. It is fundamental to ascertain tha t the management and utilization of such information would be achievable through careful process. The customers will recoup their biodata at will to build their dependence on the business. The Estimated Returns The business expects to source for money in order to achieve these strategies. The financing classification that is most suitable incorporates loans. The company has sourced for a web developer and a forensic officer who are to start work quickly and continue through by the end of the coming week. The estimated costs amount to $ 5,000,

The rise and Fall of American Economics Term Paper

The rise and Fall of American Economics - Term Paper Example Considering that macroeconomics characteristically focuses on a nation’s economic performance including the manner in which the nation’s economy interacts with other economies globally, it is worth noting that the economy of the United States is not only the largest but also the most complex in the world history, with 87,600 separate government jurisdictions, approximately a hundred and fifteen million households, and thirty million profit organizations/businesses. The U.S. economy is therefore comprised of millions of decision makers who though acting with some autonomy, are all linked with the entire economy. The economy is dynamic – keeps continually renewing itself with new businesses, customers, foreign competitors, households and public official groups among others. Currency circulates throughout the U.S. economy, which facilitates the exchange of products as well as resources among the individual economic units – it is constantly in a circular flow (McEachern, 2008). Historically, just like other industrial market economies, the economy of the United States has gone through sporadic contraction and expansion periods. The rise and fall of the economy refer to the economic fluctuations relative to the economy’s long term growth tendency.... The rise and fall of the economy refer to the economic fluctuations relative to the economy’s long term growth tendency. These variations/business cycles vary in intensity and length, although some elements are universal to all. Usually, the fluctuations involve the whole nation and frequently several other world economies. Additionally, the fluctuations affect almost every economic activity dimension – not just employment and production (Hirschey, 2009). McEachern (2008) notes that the simplest way of comprehending the business cycle is by exploring its elements. He explains that in the 1920s and 1930s, the national Bureau of Economic research director carried out an analysis of business cycles and identified two phases of the economy namely â€Å"contractions† and â€Å"expansions.† He elucidated that the output of the economy declines during a contraction while it increases during an expansion. Prior to WWII, a contraction occurred – this was as severe as to be termed a depression. A depression is a sharp decline in the entire production of the nation going for over a year and accompanied by high rates of unemployment. When a contraction is milder, it is reffered to as a recession – characterized by a reduction in overall output over a period of at least six months or two consecutive quarters. Unlike prior to the world war II when the United States experienced both depressions and recessions, in the period after and until the year 2008, there have not been depressions; only recessions, which is an indication of an improved economy. The quarter-century after World War II appears more like a golden age for the economy of

What is the REAL link between violence and mental disorder How do the Essay

What is the REAL link between violence and mental disorder How do the media present mental disorder Is this fair and accurate reresentation - Essay Example Although, he had taken the case just for the publicity, as Vail further investigates the case, he develops sympathy for Stampler as he becomes convinced that he is innocent. His sympathy and concern for Stampler reaches at such a level that Vail is ready to fight to all extents against his former lover Janet Venable, who is acting as the prosecutor. Nevertheless, during his investigation, Vail also discovers that the Archbishop had made some powerful enemies due to his insistence on not developing and selling Church lands. Surprisingly enough, he also found out that the Archbishop was sexually abusing altar boys. Vail is tempted to submit this evidence to the court because the same would increase the sympathy for the boy, but at the same time, it will also provide him with a clear motive for murder, something which was missing from the equation of the arguments of the prosecution. Vail decides not to make this evidence public and instead, decides to question Aaron, during which Aaron continuously insists that he is innocent and does not remember anything despite the fact that he was found feeling the crime scene with blood all over the clothes. When Vail intensifies his aggressive line of questioning and mentions the sex tape, Aaron finally breaks down and suddenly transforms into a violent, rude, sociopathic personality and starts to refer himself as â€Å"Roy†. â€Å"Roy† confesses to the murder of Archbishop and cites the molestation and abuse as the reason behind the same. â€Å"Roy† also throws Vail against the wall in the heat of the moment, but when things are allowed to cool down, he transforms back to his original personality. He knows claims that he has no recollection of the events. It becomes apparent to the Vail that he is suffering from some serious mental illness. The psychiatrist examining Aaron also confirms that the Aaron is suffering from multiple personality disorder. As a child, he faced mental problems due to childhood abuse from his

Aramco project Essay Example | Topics and Well Written Essays - 1000 words

Aramco project - Essay Example The Kingdom of Saudi Arabia is the largest Arabian state in Western Asia covering a land area of approximately 2,150,000 km2. it is the second largest in the Arab world after Algeria. Its neighboring states are Jordan and Iraq to the north, Kuwait to the northeast, Qatar, Bahrain and the United Arab Emirates to the east, Oman to the southeast, and Yemen in the south. Currently the Kingdom has a population of 28.7 million people and is a world leader in the production an export of oil. The country’s national petroleum and natural gas production is called Saudi Aramco. The company is Arabian American and is based in Dhahran. Saudi Aramco is among the largest integrated energy production companies around the globe. Aramco was founded in the year1933, by the Standard Oil Company of California. Saudi Aramco’s is a story of the discovery and development of some of the greatest oil reserves ever known in the world and the rapid transformation of Saudi Arabia from a once desert kingdom to the modern nation-state that we know. Saudi Aramcos value as estimated by the New York Times is approximately $10 trillion and this makes it the most valuable firm globally. Saudi Aramco enjoys more than ten percent of the global market in terms oil supply and controls 98% of Saudi’s oil reserves which in turn represent 25% of the total global oil reserves. Considering that the petroleum sector contributes about 40% of Saudi Arabia’s total Gross Domestic Product (GDP), Saudi Aramco is no doubt a cornerstone in the national economy. As such, Aramco is under intense pressure to remain competitive not only in the kingdom but also internationally. It I for this reason that the company requires a very efficient labor force. It has responded to this demand by developing and implementing a training program known as the Professional Development

What is the REAL link between violence and mental disorder How do the Essay

What is the REAL link between violence and mental disorder How do the media present mental disorder Is this fair and accurate reresentation - Essay Example Although, he had taken the case just for the publicity, as Vail further investigates the case, he develops sympathy for Stampler as he becomes convinced that he is innocent. His sympathy and concern for Stampler reaches at such a level that Vail is ready to fight to all extents against his former lover Janet Venable, who is acting as the prosecutor. Nevertheless, during his investigation, Vail also discovers that the Archbishop had made some powerful enemies due to his insistence on not developing and selling Church lands. Surprisingly enough, he also found out that the Archbishop was sexually abusing altar boys. Vail is tempted to submit this evidence to the court because the same would increase the sympathy for the boy, but at the same time, it will also provide him with a clear motive for murder, something which was missing from the equation of the arguments of the prosecution. Vail decides not to make this evidence public and instead, decides to question Aaron, during which Aaron continuously insists that he is innocent and does not remember anything despite the fact that he was found feeling the crime scene with blood all over the clothes. When Vail intensifies his aggressive line of questioning and mentions the sex tape, Aaron finally breaks down and suddenly transforms into a violent, rude, sociopathic personality and starts to refer himself as â€Å"Roy†. â€Å"Roy† confesses to the murder of Archbishop and cites the molestation and abuse as the reason behind the same. â€Å"Roy† also throws Vail against the wall in the heat of the moment, but when things are allowed to cool down, he transforms back to his original personality. He knows claims that he has no recollection of the events. It becomes apparent to the Vail that he is suffering from some serious mental illness. The psychiatrist examining Aaron also confirms that the Aaron is suffering from multiple personality disorder. As a child, he faced mental problems due to childhood abuse from his

Reflective Journal Literature review Example | Topics and Well Written Essays - 250 words

Reflective Journal - Literature review Example The major source that I have used for collecting information was ‘Emerald’. It is a large size database of research papers and journal articles. It provides journals and research papers on almost all the topics of business and information technology. One of the major things that I could not do in this research is some kind of original research. I mean, if I would have been given with additional timeline then I would have visited some hotels and hospitality firms to learn how they work and how they make use of information technology to gain benefits. I would have conducted interviews and filled questionnaires. I would have used that data to derive conclusions and on the basis of those conclusions I would have suggested new ideas to improve these trends. However, I will surely perform these steps in next assignments. As the topic is very common so I found a lot of data on this topic. On the other hand, there are numerous research papers which provide the same information s o the selection of papers was a difficult task.

Brita Case Essay Example for Free

Brita Case Essay The Brita Products Company began in 1988 under the recommendation of Charlie Couric, a marketing executive with the Clorox Company. Optimistic of its capability to be profitable, Clorox acquired the right to market the home water filtration system. Clorox, citing the overriding long-term benefits of continuous filter sales, initially engaged in deficit spending. Such measures paid off and Clorox not only created a $350 million market, but also captured 70% of the market revenue. Brita enjoyed success in the market by creating a perception of better tasting water. However, as ater purification technology improved and consumer awareness increased, taste alone was no longer enough to sustain its massive market share. Consumers are demanding more in terms of health benefits and Brita needs to respond to their growing needs and wants. The market environment is characterized by fast growth. As consumers are becoming more health-conscious, bottled water and water- filtration systems are becoming a necessity for most, with a Brita pitcher in 1 out of 7 homes 103 million households. Britas competitors were unable to effectively rival Brita in pitcher sales. Brita dominated despite many new entrants to the market. However, a small competitor, PUR, launched a different water filtration product. PURs faucet-filter system offered added health and convenience benefits that Britas pitcher couldnt provide. Now suddenly, our competitors came up with the first mover product. Thus Couric is considering allocating resources to launch a faucet-mounted filtration system in response to these emerging competitors. Many think Brita needs to capitalize on this opportunity to gain new consumers while their name still remains synonymous with quality and taste. Thus raising the question, how should Brita attempt to further penetrate the market with their products? Lets take a look at the Pros and Cons of each option: Option 1: Implement the new faucet mount filtration system The Purpose This writing aims to present one possible solution to the dilemma that Clorox Company faces. The Clorox Company was the market leader in water filtration in the USA with the Brita Pitcher (one of the Cloroxs most important product), but in 1999 they faced the threat of a new product the faucet mounted filter. Clorox already had its own version of this new product ready to launch into the market, so the issue was to decide the best of the following strategies: 1 . Continue selling only the current product; 2. Introduce their new faucet mounted filter in addition to the pitcher into the market 2. The Analysis Market Summary Clorox launched in 1988 the Brita Pitcher and after a decade they were the market leaders of water filtration systems with a market share of 69%. After the Brita pitcher launch, the water quality became a growing concern to consumers. This new attitude about the quality of drinking water allowed the purified water market to grow in both bottled water and filter systems. This growing on the water market, allowed Clorox Has not defined product Market segmentation